UM Zagreb and H&M could be in the Guinness Book of Records
The Vjesnik skyscraper in Zagreb shone in a new suit on Friday. Literally. In order to promote the new Giambattista Valli x H&M clothing collection, the 67-meter-tall skyscraper was “dressed” on all sides in a huge canvas containing photographs of new fashion cloths from a well-known retail chain. The venture was implemented by UM