UM Zagreb and Zagrebačka pivovara best at Effie Croatia third year in a row


UM Zagreb won the highest number of prestigious awards at the Communications Days, Croatia’s largest advertising industry festival traditionally held in Rovinj – Grand Prix Award, two Golds and one Silver Effie Award. The Effie Award is the best indicator of the effectiveness of a campaign and it’s awarded to the best advertisers and agencies according to the criteria of creativity, strategy and achieved market results.

The most significant award Grand Prix, as well as the Gold Effie, the media agency UM Zagreb received together with Zagrebačka pivovara, for the “Žuja je zakon”/“Žuja is the law“ (2015-2017) campaign in the category “long-term efficiency”.

In addition to the campaign “Žuja je zakon”, Zagrebačka pivovara and UM Zagreb were awarded for two more campaigns – Gold Effie for the campaign „Budi hrabar – počeši s razlogom“/”Be brave – scratch them for a reason” and Silver Effie for the campaign „Mame i tate su zakon“/”Moms and Dads are the Law”.

“We are proud to have participated in winning the Effie Grand Prix for the third consecutive year, which I consider an unusual success of an advertiser and the co-operating agencies. Congratulations to Zagrebačka pivovara, which motivates us to justify the trust they have given us day by day. Zagrebačka pivovara once again distinguished itself as a leader in the domestic marketing scene, and it’s a great honor for us to follow them in the field of media planning and buying for more than 25 years. Many thanks to my colleagues from UM Zagreb and congratulations to other agencies that have collaborated on these projects and together created the foundation for long-term success, which is the ultimate goal of every serious company”, said Mario Lovrić, Managing Director at UM Zagreb.

The Effie Award is one of the most prestigious global awards in the advertising industry, assigned to strong ideas that have achieved their goal through the campaign, in other words, accomplishing significant results for customers and brands. For the ninth year in a row in Croatia, Effie Awards were awarded to advertisers and agencies that, with their strategic approach, creative communication and the realization of ideas, especially distinguished themselves in the segment of marketing activities and achieved market results. These awards are based on precise and clear parameters and are the best indicator that marketing investments are worthwhile.