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    IPG Mediabrands second in the world in gaining new business

    According to this year’s RECMA report, the agency network IPG Mediabrands is the second in the world in bringing in new business. This success was achieved first and foremost thanks to the Initiative and UM agencies operating within IPG Mediabrands. In getting new clients, these agencies individually placed second (Initiative) and fourth place (UM)

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    IPG Mediabrands SEE agencies among the leaders in Serbia, Croatia and Bulgaria

    According to the annual RECMA report, IPG Mediabrands SEE, or rather agencies UM Beograd, UM Zagreb and UM Sofia, which operate within the I&F McCann Grupa, ranked among the top three media agencies in the markets of Serbia, Croatia and Bulgaria, the only countries in the region covered by this research. “As a team, and I personally, we are extremely proud that UM agencies

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    UM Zagreb and Zagrebačka pivovara best at Effie Croatia third year in a row

    UM Zagreb won the highest number of prestigious awards at the Communications Days, Croatia’s largest advertising industry festival traditionally held in Rovinj – Grand Prix Award, two Golds and one Silver Effie Award. The Effie Award is the best indicator of the effectiveness of a campaign and it’s awarded to the best advertisers and

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    Mario Lovrić on the list of Top100 young managers in Croatia

    Our Managing Director Mario Lovrić has been included in the Top100 young managers in Croatia list, traditionally realized by the magazine Lider Media doo. Managers are ranked according to managerial power and editorial selection of those who are “reasonably suspected” to have a big impact on business in the upcoming years.

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    Ljiljana Ivošević: It’s All About the Moments

    In an interview for CorD magazine, Ljiljana Ivošević, Regional Strategic Director at UM, points out some of the interesting findings in the wave 9 study. How we communicate on social media has never been more important, for ourselves, the brands or  politicians. The constant change inspired UM to launch the largest global social media research

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    Mario Lovrić on the Effie Croatia Awards 2018 expert jury

    The Managing Director of UM Zagreb , Mario Lovrić, was elected as an expert juror of the Effie Croatia Awards 2018, a competition that will reward the advertisers and agencies for the ninth year in Croatia. The award is given to those who are particularly prominent in their marketing approach, creative communication and the

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    Jan Jurjević on the changes in habits of social networks’ users

    A survey on 78 markets with 52,326 respondents shows that Facebook is still the most widely used social network. As much as 53 percent of respondents feel “bombarded” with a mass of content on the Internet, and 32 percent fear that they’ll miss something if they don’t have Internet access. On the other hand, 33 percent

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    Those best adjusted in a new situation are the ones who survive

    The Regional Strategic Director of UM Ljiljana Ivošević took part at the round table organized by the Business journal on the topic of what’s new in media and marketing. Find out what she recommended for a successful brand development and its communication. Another round table on the topic of new trends in media and communication

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    The recipient of the message will also be segmented by lifestyle

    No matter which changes occur, the main goal in marketing stays the same and that’s reaching the consumer. In today’s world with more channels than ever, nothing is accomplish-able without good strategy.  The director of creative media agency UM, Mario Lovrić, pointed out to an interesting piece of information that around 85% of world population

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    Nina Jocic promoted to the position of Head of Online Media @ UM Zagreb

    After just over a year at UM Zagreb, Nina Jocić proven herself in tasks as Online Media Account Manager and earned a position of Head of Online Media @ UM Zagreb.   As a young and exceptionally prospective specialist in digital marketing, Nina has been recognized by the management of UM Zagreb as an ideal person